• Born in 1972, in Zagreb

• MA in Journalism and Mass Communication

• Worked as a photojournalist for 7 years

• Works in Advertising since 1997

• Teaches Creative Management at Vern University of Applied Sciences in Zageb

• Published 4 books of poetry

• Fluent in English, French, Portuguese and Spanish

• Passive knowledge of German, Italian, Russian and Chinese

"I have dedicated my life to communication. Whether written or spoken word, music, photography, graphic design or video, same fundamental priciples apply. I take great pleasure in working as a creative director and directing videos because only then I can utilise diferent knowledges and skills I have acquired through my education and work. I am convinced there is a strong resemblance between poetry and advertising form. Both are short forms and rely on simplicity and emotion."